In 1997, Trigon insurance put out a series of commercials featuring kids talking about a variety of "bad" situations that you can get yourself into, hence the need for insurance. These fantastic commercials received a Gold Award in the fourth annual National Health Information Awards. The award places the Trigon campaign among the nation's best in consumer health information programs and the winning spots were from a recent statewide Trigon brand awareness campaign developed with The Martin Agency who had these children speaking in their own words about health care and other topics. One of the spots received national attention on the "Tonight Show with Jay Leno." They are an absolute joy to watch, the first being my all time favorite. Enjoy.
Sunday, April 5, 2009
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